Erin Campbell Bio
The team that helped create the sleek and sophisticated line, JLee Silver, is taking part in a new project focused solely on blouses that are geared toward the young and style savvy girl who loves to have fun.
The line is appropriately named, Erin Campbell, for Erin Strom, JLee Silver’s in-house PR Director, and Kate Campbell McGuinnis, assistant extraordinaire. The girls are focusing on the concept of easy pieces that can be paired with Erin and Kate’s personal favorite, leggings.
The line features blouses of several styles in colorful fabrics that can be worn from day to night, and are tailor-made for the perfect fit. Erin and Kate realized that what they wear out at night is simple and should be a no-muss, no-fuss ordeal. Flowy tanks, t-shirts, three-quarter sleeves, long sleeves and dresses complete the line, and can be worn no matter what the weather is looking like. The shapes are easy for everyone to wear, and are long enough to cover the cute bum every girl has. Paired with the perfect little leather jacket or boyfriend blazer, the tops are meant to be go-to pieces.
Erin and Kate gathered inspiration from their personal collections and worked from there. They knew what they liked, and wanted a reasonably priced line to reflect their style. There are two great extremes in the market right now; either a designer line that ranges from $175 and up, or a cheap line made of poor quality but with an on-point price. The under $100 feature has hit the market in a major way, and Erin Campbell takes full advantage by having prices that range from $69-$99.
“We looked to our friends who wear the same thing that we do on a routine basis, and we know what girls our age like to wear,” Kate says. Erin and Kate understand what girls wear out at night, whether it is with the girls or a date night, blouses work for every occasion. “My friends and I all swap fun shirts with one another, trying to diversify and make the most of our wardrobes,” Erin adds.
The line will be available in sizes small-large, which makes the line easy and accessible to order online. Erin Campbell will hit FashionHeist.com exclusively in February 2010.
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